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Author Topic: Coming soon to a teatable across your lounge - live Festival performances  (Read 141 times)
Reiner Torheit
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« on: 10:31:08, 04-08-2008 »

The Washington Post investigates the phenomenon of the live web Festival broadcast - and whether it provides a viable financial model for the performers involved:

http://www.washingtonpost.com/wp-dyn/content/article/2008/07/31/AR2008073101848.html
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"I was, for several months, mutely in love with a coloratura soprano, who seemed to me to have wafted straight from Paradise to the stage of the Odessa Opera-House"
-  Leon Trotsky, "My Life"
perfect wagnerite
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« Reply #1 on: 10:56:17, 04-08-2008 »

Thanks for the link, Reiner.

I find the economics of all this rather unconvincing.  I saw the Met cinema relay of Tristan und Isolde and, had I been paying for my ticket  Wink, it would have cost the equivalent of €30.  That was a big-screen relay in powerful (if over-inflated) sound - it provided an experience of a sort, but it certainly wasn't the same as a live experience.  Bayreuth is asking €80 for a relay on a computer screen in what for most people will not be particularly good sound, and subject to the vagaries of broadband (which in my case would be Virgin Media over a Belkin router, and I have enough problems with iPlayer).

And of course all of this is in competition with commercial DVD issues:  Amazon will sell me the Met Meistersinger for about €20, and I'll get reliable pictures, good sound, a top international cast (Heppner, Morris - not my personal cup of tea but a "name" nonetheless - Allen, Mattila), and unlimited use.

So, other than the vicarious interest in witnessing an event as it happens, what am I getting for my €80?  Especially in an environment where, as the Washington Post points out, users expect their material to be free at the point of use.  As far as Bayreuth is concerned, I can only ever see these relays as being viable as an add-on to an activity whose business case is based elsewhere.
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At every one of these [classical] concerts in England you will find rows of weary people who are there, not because they really like classical music, but because they think they ought to like it. (Shaw, Don Juan in Hell)
Reiner Torheit
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« Reply #2 on: 11:09:56, 04-08-2008 »

Everything you've said mirrors a conversation I had over the weekend - in that case, how a public who'd been brought up with the expectation that performances ought to have merely nominal ticket-price (sufficient merely to make sure that ticket-holders came to claim their seats) could be brought around to a thought-process in which there is top-quality performance but at a price that enabled such a performance to happen?

I think your analysis is very true - the price of 80-eu  (I'd read 49-eu somewhere, maybe that was only for Meistersinger?) hovers on the "maybe-I-would" for many keen fans...   but the uncertainty about the reliability of the delivery fails to "convert the prospect into a sale", as the Marketing bods might say.   Plus, of course - you buy a DVD and it's yours forever, whereas 80-eu to watch Bayreuth is a one-time viewing option with nothing left in your hands (or on your disk) unless you arrange a way of pirating it (which is a breach of the conditions of sale as currently offered - although it's hard to see how it would be discovered).

This is obviously the nascent version of such pay-to-view www offers...  I don't doubt that they'll refine the formula until they find a "deal" that's more attractive to viewers.  I think it might be interesting to do a poll on this - I'll run one now Smiley
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"I was, for several months, mutely in love with a coloratura soprano, who seemed to me to have wafted straight from Paradise to the stage of the Odessa Opera-House"
-  Leon Trotsky, "My Life"
harmonyharmony
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« Reply #3 on: 11:42:48, 04-08-2008 »

Something which occurred to me a while ago was that an on-demand stream from a new music festival makes a lot of sense.
If you're dealing with music that may not be performed again anytime soon and is unlikely to make its way to commercial CD, a live broadcast via internet radio (with perhaps catch-up facilities for 7 days) may well prove worth the bandwidth, even if this is restricted.
Just a thought.
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