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Author Topic: Finding audiences  (Read 871 times)
strinasacchi
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« Reply #15 on: 22:58:59, 07-10-2007 »

I only use the word "serious" to avoid using the word "classical".  Sometimes I use the term "art" music.  There has to be something that describes the huge field we all work in, that distinguishes it from "pop" or "rap" or "thrash hard-core" or "death metal" or "crunk" or "country western" or "Andrew Lloyd-Webber" or ... ugh, I've suddenly lost the will to go on   Wink


(forgive me for being suspicious, but I do get the slight feeling - that I'm trying to ignore - that I'm being wound up slightly)
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Reiner Torheit
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« Reply #16 on: 23:03:48, 07-10-2007 »

This leads me to think that if you have to ‘make new’ the old in order to sell it, then why not just do something new – as that’s what audiences seem to be reaching out for.


There's an unassailable logic in what you write, Ian  Smiley  However,  I am not sure the public are altogether happy with the "new" - they certainly don't attend it in the same numbers as programmes full of stuff they already know  (The Four Seasons, the Brandenburg Concertos, Elvira Bleedin' Madigan, The Helicopter Music From Apocalypse Now, The Marriage Of The Barber Of Seville etc).   I think what you're referring to is "novelty" rather than "the new".  I wish I was wrong - I wish they really wanted new music that much,  I really do.   I would cheerfully never work on the Marriage Of Figaro ever again,  if it meant I could work on new pieces instead Wink  One production of Figaro more or less is neither here nor there - everyone would rather work on a world premiere, given the chance, I think?
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"I was, for several months, mutely in love with a coloratura soprano, who seemed to me to have wafted straight from Paradise to the stage of the Odessa Opera-House"
-  Leon Trotsky, "My Life"
strinasacchi
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« Reply #17 on: 23:09:36, 07-10-2007 »

Well, I'm not so sure it would be a great idea to turn our backs on all that have preceded us.  Didn't Pol Pot try that - starting at the year zero and so forth?   Shocked

I'm not recommending simply wallowing in the past.  New music definitely gets a raw deal in the current climate.  But it's a mistake to think that those of us who work on "old" music are only rehashing, or worshipping, a set and immutable canon.  Fashions change, things people raved about 15 years ago now lie fallow, forgotten masterpieces are rediscovered, acknowledged masterpieces are reappraised in light of new interpretive ideas - in this way, the past can be just as alive and vital as the present, and can inform and influence the present.
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roslynmuse
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« Reply #18 on: 23:29:32, 07-10-2007 »

And don't forget that someone, somewhere is hearing a piece like Figaro for the first time (despite the depressing original premise of this thread).
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Ian_Lawson
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« Reply #19 on: 23:40:34, 07-10-2007 »

strinasacchi,

I’m not trying to wind you up in the least. You ask how ‘classical’ music might find new audiences. I’m suggesting that one way might be for ‘classical’ music to return to its roots and do what it used to do when things were better - that is: play more new music.  It’s my honestly held view that this is the solution most likely to succeed.

The reason why I mention the ‘serious’ tag is, because at the minute, there seems to be an orthodoxy that demands that new music should be ‘difficult’ in some sort of way in order to qualify for ‘serious’ status and, consequently, performance.  I can understand why it is equally difficult to find an audience for new music if the said new music has got to qualify as ‘serious’ in this way. The point being that was not an issue during the 17th and 18th centuries.
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Reiner Torheit
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« Reply #20 on: 23:43:16, 07-10-2007 »

And don't forget that someone, somewhere is hearing a piece like Figaro for the first time (despite the depressing original premise of this thread).

And even worse, someone somewhere (probably in Scottish Opera's catchment area) is hearing a piece like Figaro for the last time Sad  When I say "a piece", I mean the real thing, and not a recording of the real thing Wink

Does one have to discard the old to appreciate the new?  How could you understand "neoclassical" if you hadn't heard Mozart or Haydn?  Contemporary art has never sold better (I'm told), but this summer you still had to queue for two hours to get into the Hermitage Collection in St P Wink   Surely the aspect of "newness" is only brought into relief by knowing what "old" was like?
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"I was, for several months, mutely in love with a coloratura soprano, who seemed to me to have wafted straight from Paradise to the stage of the Odessa Opera-House"
-  Leon Trotsky, "My Life"
BobbyZ
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« Reply #21 on: 19:20:55, 12-10-2007 »

Sparked by roslynmuse's post on the silencing musicians thread.....Well, tomorrow we have the return of the Culture Show, or should be more aptly named the Pop Culture Show. The highlighted items are Neil Young and Quentin Tarantino. I happen to have some time for Neil Young but have never "got" Tarantino - I have no objection to there being a tv programme featuring items on them, might even watch it occasionally. What I do find sad though is that the Culture Show has been trumpeted as an example of how BBCtv isn't abandoning the arts. Tomorrow also has British land art ( ? ), Scottish villagers picking a winner from the Booker Prize shortlist ( plenty of scope for condescension ) and Oxford indie trio the Young Knives ( isn't "indie" very 1990's ? ) Rather more depressingly, the Radio Times has a small spread about the entire series asking the presenters what their highlights will be. Guess what there ain't any of ?

I'm steeling myself for Classical Star, beginning on Tuesday, after which I predict an explosion of outrage on the official BBC R3 boards if only because of the presence of Charles Hazlewood. Maybe it'll be as engaging as the school choir programme last year but it will probably just convince kids that playing an instrument is "hard" and therefore to be avoided.
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Reiner Torheit
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« Reply #22 on: 23:12:56, 12-10-2007 »

I personally like Tarantino's work a lot,  but I wouldn't argue for him to be touted as the be-all and end-all he's so often made to be.

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"I was, for several months, mutely in love with a coloratura soprano, who seemed to me to have wafted straight from Paradise to the stage of the Odessa Opera-House"
-  Leon Trotsky, "My Life"
ahinton
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« Reply #23 on: 17:50:25, 13-10-2007 »

This thread title seems especially appropriate as a means whereby to elicit comments (if not necessarily actual answers) from people who have attended - and (even more so) those who have put on - contemporary "classical" music concerts of one kind and another. I've put on very few such, but I tend to find that, provided that they occur in a metropolitan area, the best method is to go out into the street nearest the concert venue wielding a gun...

Actually, I've never done any such thing but I might momentarily have felt tempted to consider it on occasion...

Best,

Alistair
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Reiner Torheit
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« Reply #24 on: 18:14:26, 13-10-2007 »

Although I'm not sure a gun is essential,  I have used leafletting in the street (optimally at the Exits of concert-halls at the end of other performances) as a way of below-the-line audience building.  Once those leafletted realised that the leafletters were in fact the musicians giving the performance,  it established an instant rapport...   here were people prepared to stand-around in the cold in order to publicise their own performance. 

I mentioned this on another forum, and was lambasted for it - various snide remarks about "bet Ashkenazy never had to do that, har-har-har!" were made.  However, it was noticeable that these remarks primarily sprang from people who wouldn't cross the street for a concert of any kind, and I am not sure their views "count".  There's a stuck-in-the-mud quotient of Brigadier Bufton-Tuftons whom you will never get to concerts ever, although they will be most happy to jeer from the sidelines as you heave the harpsichord out of the van.

The other side of that is the quotient of people who are interested by what's new, unusual, and different, and isn't necessarily presented at "mainstream" venues by people in black dinnerjackets (I'm sure "black tie" has few merits in audience-building, personally).  This grouping warm to being appealed to "personally", rather than an Announcement in Times Roman about the 14th Subscription Series of Concerts at the Temperance Hall.
« Last Edit: 18:16:15, 13-10-2007 by Reiner Torheit » Logged

"I was, for several months, mutely in love with a coloratura soprano, who seemed to me to have wafted straight from Paradise to the stage of the Odessa Opera-House"
-  Leon Trotsky, "My Life"
A
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« Reply #25 on: 00:29:20, 17-10-2007 »

I have to say that education is the key here to all attendance at concerts. I am a retired teacher of music as most of you know by now and  I found that if I took a group of youngsters ( I have taken groups between the age of 9 and 18 to concerts) they are almost always mesmorised and ask for more on return, I never had difficulty getting a group willing to go.

I think if the music is presented to them with some enthusiasm they are interested. I also remind some posters here that unless teachers ( or parents ) play such music (on cd!)as Grieg piano concerto to the young they will never hear it. It is not helpful to say things such as 'We have all heard these works, so let's move onto new music'.

I remember playing the beginning of Shostakovitch string 4tet no 2 to a group of 6 year old children and they absolutely loved it... they didn't know that they weren't supposed to like such a composer as Shostakovitch!

English Classical Players in Watford  allow children in supervised groups however large to go free to their concerts. That surely is showing how music can be heard by all.

I feel that the audiences are there, they just need to be encouraged , somehow or other, to go to concerts and to be encouraged ( by not being too precious about it ) to enjoy them !!

A
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roslynmuse
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« Reply #26 on: 00:34:48, 17-10-2007 »

Hear, hear, A: couldn't agree more!
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richard barrett
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« Reply #27 on: 10:05:24, 17-10-2007 »

I remember playing the beginning of Shostakovitch string 4tet no 2 to a group of 6 year old children and they absolutely loved it... they didn't know that they weren't supposed to like such a composer as Shostakovitch!
Maybe someone should have played you some Stockhausen when you were six!!!

Wink
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A
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« Reply #28 on: 13:37:47, 17-10-2007 »

I remember playing the beginning of Shostakovitch string 4tet no 2 to a group of 6 year old children and they absolutely loved it... they didn't know that they weren't supposed to like such a composer as Shostakovitch!
Maybe someone should have played you some Stockhausen when you were six!!!

Wink

There are limits Richard !! Wink

A
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Lord Byron
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« Reply #29 on: 13:51:13, 17-10-2007 »

Janine has been acting as my guide to Shostakovitch and i 'get it' more now.
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