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Author Topic: Ode to the new Ford  (Read 402 times)
John W
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« on: 09:13:50, 03-03-2008 »

A piece of 21st century music currently getting wide exposure, well, currently heard after the news on TV, was composed by Craig Richey and features some brand new instruments.....

oddly I couldn't find the video at the Ford site, but here it is

Ode to the new Ford



Ode? ODE??  I blame Stravinsky!

Oh and just in case the young drivers were not impressed they've also produced an r'n'b video starring Alesha Dixon 'featuring' some of the new instruments


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John W
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« Reply #1 on: 08:31:28, 15-04-2008 »

I've een told by the BBC just now that composer Craig Richey will appear on BBC Breakfast TV this morning, maybe between 8.30-9.00am to demonstrate that the music was played by these car-part instruments
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oliver sudden
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« Reply #2 on: 08:39:00, 15-04-2008 »

Meanwhile...

http://music.guardian.co.uk/jazz/story/0,,2271878,00.html
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martle
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« Reply #3 on: 08:52:07, 15-04-2008 »

...and then there's (seemingly) always been...

http://www.youtube.com/watch?v=Zu15Ou-jKM0
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Green. Always green.
John W
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« Reply #4 on: 12:45:58, 15-04-2008 »

I've een told by the BBC just now that composer Craig Richey will appear on BBC Breakfast TV this morning, maybe between 8.30-9.00am to demonstrate that the music was played by these car-part instruments

Actually it wasn't Craig Richey, but someone named Bill Milbrodt who was on the breakfast show. He was clearly more 'hands on' than Richey might have been. Some instruments like the 'flute' are 100% auto-parts, other he admits are hybrids like the string instruments which are fitted with real strings and bridges, and some wind instruments need proper reed mouthpieces fitted.

OK, it's a gimmick to sell Ford cars (Milbrodt managed to mention 'Ford' during the interview but the BBC interviewers didn't), but anything that makes interest out of music is good, eh? particularly as there isn't an emphasis on percussion like those other projects featured in the Youtubes linked on this thread.

Richey composed the music but Milbrodt assembled a team of about 22 people to design and construct the instruments. The music for the Ford video was performed by Milbrodt's ensemble, called "The Car Music Project", which he had already formed in 2005 with regular members/sidemen, for the purpose of performing on a regular basis.


http://en.wikipedia.org/wiki/Bill_Milbrodt



.
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oliver sudden
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« Reply #5 on: 12:48:24, 15-04-2008 »

I suppose while we're at it:

http://www.gemueseorchester.org/
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pim_derks
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« Reply #6 on: 12:59:21, 15-04-2008 »

The art of writing music for commercials and television series is still being underrated by many academics, in my humble opinion. Mr Philip Tagg's writings on the subject are strongly recommended.
« Last Edit: 13:21:20, 15-04-2008 by pim_derks » Logged

"People hate anything well made. It gives them a guilty conscience." John Betjeman
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Awanturnik


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« Reply #7 on: 12:43:03, 16-04-2008 »

Oh, what the hell - have this too:

http://in.reuters.com/news/video?videoId=80232&videoChannel=103
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