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John W
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« on: 16:27:06, 10-05-2007 » |
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If you believe RAJAR,
Classic FM has seen a surge in the number of children listening to the station, with 474,000 youngsters under the age of 15 tuning in each week – this was an increase of 52% on the previous quarter.
Total listening figures including all adults and children peaked at 6.5 million people now. The station also saw an increase of 274,000 adult listeners bringing the total number of adults up to 6 million listeners.
Classic FM's morning presenter Simon Bates has added 195,000 listeners bringing his total to 3 million.
With figures like that they won't have a shortage of sponsors.
John W
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TimR-J
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« Reply #1 on: 16:57:52, 10-05-2007 » |
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Out of interest John, do you have access to similar figures for R3?
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Reiner Torheit
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« Reply #2 on: 17:01:03, 10-05-2007 » |
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Isn't that sad? After all the efforts Roger Wright has made to capture the younger audience, all the programs and series he's put out to appeal to them, those series of concerts to welcome kids to live music...
... they have instead begun listening to CFM instead?
Poor old Roger - just can't win, eh?
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"I was, for several months, mutely in love with a coloratura soprano, who seemed to me to have wafted straight from Paradise to the stage of the Odessa Opera-House"
- Leon Trotsky, "My Life"
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trained-pianist
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« Reply #3 on: 17:17:54, 10-05-2007 » |
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I am so happy that young people are listening to classical music.
In my heart I knew that they will go back to classical music because so many of them are playing. May be trends go back and forth with different generations.
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TimR-J
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« Reply #4 on: 17:43:38, 10-05-2007 » |
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Isn't that sad? After all the efforts Roger Wright has made to capture the younger audience, all the programs and series he's put out to appeal to them, those series of concerts to welcome kids to live music...
... they have instead begun listening to CFM instead?
Poor old Roger - just can't win, eh?
I wonder what PMD would make of such figures. Roll his eyes in horror, or applaud the fact that at least someone is introducing children to classical music. (And I wonder what has prompted such an increase?) |
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pim_derks
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« Reply #5 on: 18:31:09, 10-05-2007 » |
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There are far more middle aged and older people than youngsters. This is a fact that every public radio station in Europe should be aware of.
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"People hate anything well made. It gives them a guilty conscience." John Betjeman
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oliver sudden
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« Reply #6 on: 18:41:59, 10-05-2007 » |
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(And I wonder what has prompted such an increase?)
Surely not a statistical aberration?!?  |
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trained-pianist
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« Reply #7 on: 19:03:10, 10-05-2007 » |
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I think each new generation does the oposite of their parents. Parents protest was pop culture, but youngster like classical music too. (At least some of them do).
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John W
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« Reply #8 on: 19:12:32, 10-05-2007 » |
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Out of interest John, do you have access to similar figures for R3?
Not so much data for R3. Such detail is usually not public, but on subscription. Classic FM are running a trailer that boasts of their figures  I have only seen this data: Rajar press release 10 May 2007Which indicates R3's total has slipped below 2 million again  John W |
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trained-pianist
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« Reply #9 on: 19:16:53, 10-05-2007 » |
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This is not a good news that R 3 figures slipped. That may mean that they will become more and more like fm radio. There will be more popular programmes etc. This is really a bad news for me I think. I like to learn music in more depth than just the classical party pieces. |
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John W
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« Reply #10 on: 19:22:14, 10-05-2007 » |
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t-p,
I'll check with ff but I think the figures reported 10 May will be for the 3-month period BEFORE the changes in February, so they do not reflect the recent changes in R3's afternoon programmes, loss of live music, Rob's breakfast show, CotW and Po3 etc. We'll have to wait another 3 months for an idea of how the new schedule has affected listeners.
John W
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Ian Pace
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« Reply #11 on: 21:33:38, 10-05-2007 » |
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In my heart I knew that they will go back to classical music because so many of them are playing. Is that necessarily true, though, at least in Britain (as CFM is a British station)? I had imagined, with cuts to music education in schools and so on, that there would be less rather than more young people learning an instrument? But I don't have any figures for this - can anyone help? |
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'These acts of keeping politics out of music, however, do not prevent musicology from being a political act . . .they assure that every apolitical act assumes a greater political immediacy' - Philip Bohlman, 'Musicology as a Political Act'
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trained-pianist
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« Reply #12 on: 21:53:49, 10-05-2007 » |
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Here we don't even have a music school and the government spend little money for music education. Nevertheless, parents pay themselves (to keep kids busy? to keep them of the street?).
Most of my students play several instruments, plus they take ballet or swim or something else.
In my time we never did anything like that.
Now they are going somewhere all the time. I it is crazy.
A few days ago I went to the youth orchestra concert. I did not want to go, but they gave me a ticket. They played Peter and Wolf.
They were better this time, but the sound of the orchestra made me want to cry. A specially string section is very poor. They are getting better though. There are a few good people around.
Unfortunately there is all that politic and power struggle, but string players are getting better.
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« Last Edit: 21:56:37, 10-05-2007 by trained-pianist »
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marbleflugel
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« Reply #13 on: 10:22:56, 11-05-2007 » |
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There are far more middle aged and older people than youngsters. This is a fact that every public radio station in Europe should be aware of.
Are they perhaps trying to foster 'middle youth' as a consuming pattern like their commercial equivalents? I have quite a lot of time for Bates at his best -he could hold his own on a cultural chat show, but the music policy on the breakfast gig could broaden, notwithstanding the caution deemed requsite from an advertising point of view. |
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'...A celebrity is someone who didn't get the attention they needed as an adult'
Arnold Brown
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John W
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« Reply #14 on: 14:48:39, 12-05-2007 » |
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More ClassicFM data quoted in Independent yesterday: http://news.independent.co.uk/media/article2530831.eceThe evening concert with Nick Bailey, meanwhile, which gives listeners the opportunity to listen to the greatest classical works without interruption, saw its audience rise by 79,000 to 1.4 million.
Weekday evenings 9.00-12.00, broadcasting complete uninterrupted symphonies, concertos etc from CDs, I didn't think so many tuned in, but it is on for 3 hours every evening so I suppose it's like 2 shows, one at 9pm and one that finishes at midnight, maybe 2 different sets of listeners add up to 1.4 million. It's still likely better than R3 are getting at that time. John W |
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