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The Radio 3 Boards > General Chat > News And Current Affairs > One-Third of Pay-To-Download Classical Sales are bought by first-time listeners
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Author Topic: One-Third of Pay-To-Download Classical Sales are bought by first-time listeners  (Read 202 times)
Reiner Torheit
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« on: 03:33:17, 17-03-2008 »
According to new research, one-third of those buying classical music on the internet have never previously listened to classical music:

http://www.omaha.com/index.php?u_page=2620&u_sid=10284362
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Kittybriton
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« Reply #1 on: 11:13:56, 17-03-2008 »
There has to be a Deeper Meaning behind a statistic like that. Is it because most people feel daunted by the mystique of the concert hall? or are they just tracking down something that they "heard somewhere and it was really good" ?
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oliver sudden
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« Reply #2 on: 11:21:43, 17-03-2008 »
Perhaps they heard something being played over speakers at a station or in a street at night as a crowd-control measure and thought hey, this isn't actually all that bad...  Roll Eyes

Now I'm imagining a generation of youngsters hiding miniature scores under the mattress and peering at them with a torch under the blankets at night...

- Not that different from you then, Ollie?
- Shush.
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thompson1780
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« Reply #3 on: 11:26:45, 17-03-2008 »
Quote from: oliver sudden on 11:21:43, 17-03-2008
Now I'm imagining a generation of youngsters hiding miniature scores under the mattress and peering at them with a torch under the blankets at night...

- Not that different from you then, Ollie?
- Shush.

For some reason, my eyesight isn't good enough to read that last bit Wink

Tommo
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time_is_now
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« Reply #4 on: 17:00:54, 17-03-2008 »
Quote from: oliver sudden on 11:21:43, 17-03-2008
- Not that different from you then, Ollie?
- Shush.
At least you didn't go round beating up old ladies and generally enjoying a malenky bit of the old u.v.
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Reiner Torheit
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« Reply #5 on: 22:46:51, 17-03-2008 »
Down the Korova Milk Bar, moi droog Smiley

I wonder whether the anonymous world of internet-shopping, and the chance to "audition" tracks before purchase, has led to purchases from people who might previously not have bothered to seek-out classical music (often on sale in shops, or departments of shops, which didn't entice them in for other purchases), or where they felt uncomfortable surrounded by intimidating boffins ("my dear, you should have her Paris recording!  etched onto wax cylinders by the abdomens of specially-trained bees")?

I'm more than sure that a lot of such sales are made by the "Customers who bought this also enjoyed..." marketing.
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harmonyharmony
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« Reply #6 on: 23:33:52, 17-03-2008 »
I also think (possibly more cynically) that one-third of pay-to-download classical sales are probably bought on the basis of the track's use on an advert or in a film. Incidentally, does anyone know what eMusic classify as 'classical'? I went to their website to have a look but you have to register before you see what they've got (unless I'm being mega thick).
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« Reply #7 on: 23:37:43, 17-03-2008 »
Quote from: harmonyharmony on 23:33:52, 17-03-2008
Incidentally, does anyone know what eMusic classify as 'classical'? I went to their website to have a look but you have to register before you see what they've got (unless I'm being mega thick).

http://r3ok.myforum365.com/index.php?topic=2369.0

Some good stuff there, hh, but not from Universal labels, I seem to recall. I literally signed up, claimed my 25 free downloads and then cancelled.
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