Some of you might notice that Resonance are billing the next show as 'MyXINGIT'. This is because we've received a letter from the BBC Legal Department asking us not to use the name 'Mixing It'. It contains the following section:
'Whilst we of course have no objection to Mark Russell and Robert Sandall presenting a radio programme which covers new and experimental music, the BBC has issues regarding the unauthorised use of the programme title Mixing It. The BBC has been using the programme name for 16 years and in that time it has become a very established brand for our organisation'
So established they decided to drop it, apparently.
Name suggestions on a postcard please! I'll keep you posted,
Mark R
You couldn't make it up, could you...
As for names, well - it
IS Mixing It. It's an Institution, a National Monument, an Icon, a Treasure. What's another name for The Queen, or St Paul's Cathedral, or the Tate Modern?
Dunno.
MAXXING IT
Rob & Mark's (Or Mark & Rob's) Mixing It
Frog-Kissing
The Official Mixing It Tribute Band
The resonance Mix
My heart isn't in this. It's Mixing It...
Balls it out, that's my advice (if this doesn't drop resonance - or yourselves - in it). 'Having issues' with the use of the name means nothing. I have issues with the Beeb for dropping the programme in the first place. So what? They're hardly likely to do you for passing-off, or loss of profit! Presumably you had some sort of contract with the BBC. What does that say about non-competition?